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Generative Engine Optimization (GEO): Be Seen by ChatGPT, Not Just Google

August 04, 2025 Technical

GEO is the new SEO. If AI can’t read, understand, and quote your content, you’re invisible to a growing part of the web. Start optimizing for machines—because the future readers are not just human.

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Fine-Tuning Is Not Enough — How to Really Teach LLMs New Knowledge

August 03, 2025 Deep Technical

Research confirms that most factual knowledge in an LLM is acquired during the pre‑training phase, not later during fine-tuning.

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The Dog Temple Mystery

July 25, 2025 My Story

Last week, my wife came to me laughing and said, “Your mother was telling me about you building a Dog Temple when you were 10...

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The Kid Who Invented Money

July 25, 2025 My Story

Let me tell you about the time I accidentally became the youngest central banker in my neighborhood – and nearly caused an economic revolution on my street.

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